아트비앤(artbn)은 독창성, 선두, 시작의 의미를 담고 있습니다.
현대미술이라는 거대한 흐름의 선두에서 아트를 위한 창조적 가치를 키워간다는 아트비앤의 비전을 담고 있습니다. 정확한 예술정보를 전달하는 아트 커뮤니케이터로서, 정확한 정보를 통한 아트 브랜드 마케팅을 제안하고, 예술이 가지는 무한한 창조적 가치를 높여갈 것입니다.
체계적인 아트 마케팅 프로그램을 통해 작품의 예술성을 바탕으로 예술의 고유한 가치를 브랜드화하여 개인 및 기업에게 국내외 수준 높은 미술 작품을 소개합니다. 세계의 미술동향에 대해 전문적으로 분석, 고객이 원하는 문화욕구 및 투자분석 등을 고려한 고객의 취향에 맞는 문화 포트폴리오 (Art & Cultural Portfolio)를 제공하며, 갤러리의 아트 어드바이저 서비스(art advisor service)에 이르는 사업을 진행하고 있습니다.
Founded in 2007 artbn is a contemporary art project and management group. Based on all for arts, we are pursuing diversity and differentiation represented in the global era of the 21st century, and are carrying out art projects based on cultural and artistic sensitivity.
artbn contains the meaning of creativity, originality, and beginning.
In 2015 we've opened a new space in the center of the art hub area, Samcheong-dong in Seoul. It is a major area where tradition and modern coexist well, and culture and art consumption are actively developed due to a well-developed floating population and the surrounding the commercial area.
We present a wide array of art projects and exhibitions by artists in many disciplines. Our mission is to promote contemporary art cross-culturally for private and public sectors alike. We also actively encourage a setting to collaborate with other independent curators, galleries, museums, private institutions, and corporate groups.
Park Seo Hye
ARTWORKS | EXHIBITIONS | NEWS
PARK Seo Hye Solo Exhibition
April 15 ~ May 27 , 2016
ABOUT THE EXHIBITION
Modern world has faced extremely sophisticated civilization's strikes. The figure of society of 20th century was eager and natural moving of every factor of life to a city. Furthermore, the society of present time reaches the axis of more refined civilization as the size of a city getting bigger.
Then, is it possible to communicate and be happy for our kind who have lived while we surrounded by a number of media due to the development of society? This is my starting point. This is a question about how we can find the humanity and love the philosophy within the social structure of nowadays; severe competition supported by upper class's rigid ideology so called "the age of globalization". Our existences have been disregarded in the productivity-orientated society. My work is suggestion. Think again the meaning of consequence o f the highly developed civilization for us. I found it in the amusement park.
Especially I was focus on the carousel, because of its i mage of rotating, the structure of frame, and the illusion by the illumination. And we h ave already know that these are our product of civilization. We recognize there where pretend to be unreal world by having frames and fancy lighting that represent the con temporary as alternative place for real world with feeling being out of day life. However, there is nothing special like just ordinary people who are disregarded. When you turn off the lights, as I mentioned earlier, there is filled with just another output of civilization. And there is not paradise anymore. I think we are only horses of the merry-go-round. We require to stick the proper position and produce product. We need to make our face smile, even if it is fake like the wooden horses. And we are living like rotating by the force of carousel's spiral coil.
There is no need to be human and have own purpose. There are only numerous the beams of an automobile headlights while making circular form on the road of a city without any communication as the merry-go-round with no dream of happiness. Therefore, I tried to express disregard of humanity and sullenness above by depicting the rides of amusement park which pretend to be unreal with modern material. And I use a realistic portrayal and drawing with metal substances simultaneously. This is for my originality. I hope I will rediscover the general "authenticity of our life"--meaning of our life and what is important for our life. And I also wish I can reconfirm it by others.